Faculty Research Speaker Series

Jordan Etkin

Associate Professor of Marketing, Duke University's Fuqua School of Business
Nov. 9, 2018, 12:00 p.m.

Jordan Etkin is an Associate Professor of Marketing at Duke University’s Fuqua School of Business. Jordan studies goals—how people set them and pursue them, and their effects on motivation, performance, and well-being. Her research tackles questions like, how does motivation to pursue a goal change over time, how does the way goals are structured impact their pursuit, how does perceiving conflict between goals affect people’s judgements and behavior, and how does goal-striving impact well-being. Most recently, Jordan studied how quantifying aspects of our behavior (e.g., counting steps) influences how much people do and their enjoyment of those activities.