Shannon Bryan

Head of North America Fuels Marketing for the Retail Business at Shell

Shannon Bryan is the head of North America Fuels Marketing for the Retail business at Shell. In this capacity, he leads the team responsible for delivering Shell’s retail branded fuels marketing strategy, product portfolio, category plans, and supporting programs to drive the key customer metrics and achieve volume, share, and margin growth objectives for Shell-branded fuels in the US and Canadian markets.

Shannon joined Shell in August 2010 as General Manager, Global Customer Insights, where he led a global team that included Shell’s Retail market research department & data strategy and analytics team. While at Shell, Shannon also held the position of General Manger, Retail Marketing Strategy & Performance, where he led global customer strategy for Shell’s retail business, ensured standards for marketing planning, and drove a common framework for understanding marketing performance.  

Prior to joining Shell, Shannon was the Director of Brand Marketing for Pizza Hut, where he managed the nation’s largest pizza business and launched several new products. Shannon’s extensive consumer brand management and marketing experience includes roles at Frito Lay, managing Cracker Jack and Fritos brands, and leading the Frito Lay marketing team for Wal*Mart, Costco, Target, & Kroger. He began his marketing career at Procter &Gamble, managing household brands Mr. Clean, Swiffer, & Tide.

Shannon serves on the board of directors of Project GRAD Houston and chairs the communications and marketing committee. He is a trustee of the UVA IDEA Fund and also a member of the Advisory Board for the Frank Batten School of Leadership & Public Policy.

Shannon holds a Bachelor of Science degree in Commerce from the University of Virginia (1993) and a Master of Business Administration from the Ross School of Business at the University of Michigan (1998). He is married to Shanee’ and has 2 children, Renee’ and Caleb. He enjoys spending time with his wife and family, playing golf, socializing with friends, and traveling to new places.