Shannon Bryan

Head of North America Fuels Marketing for the Retail Business at Shell

Shannon Bryan is the head of North America Fuels Marketing for the Retail business at Shell. He leads the team responsible for delivering Shell’s retail branded fuels marketing strategy, product portfolio, category plans, and supporting programs to drive the key customer metrics and achieve volume, share, and margin growth objectives for Shell-branded fuels in the US and Canadian markets.


Work Experience

Prior to joining Shell, Mr. Bryan was the Director of Brand Marketing for Pizza Hut, where he managed the nation’s largest pizza business and launched several new products. His extensive consumer brand management and marketing experience includes roles at Frito Lay, managing Cracker Jack and Fritos brands, and leading the Frito Lay marketing team for Wal-Mart, Costco, Target, & Kroger. He began his marketing career at Procter &Gamble, managing household brands Mr. Clean, Swiffer, & Tide.


Key Accomplishments / Boards

He serves on the board of directors of Project GRAD Houston and chairs the communications and marketing committee. He is also a trustee of the UVA IDEA Fund.


Industries / Areas of Expertise

Strategy, Brand Management, Product Development, and Market Research.



Mr. Bryan holds a BS degree in Commerce from the University of Virginia and an MBA from the Ross School of Business at the University of Michigan.


Personal / Contributions at Batten and/or UVA

He is married to Shanee’ and has 2 children, Renee’ and Caleb. He enjoys spending time with his wife and family, playing golf, socializing with friends, and traveling to new places.