About News The Case for Regifting Dec 13, 2019 Gabrielle Adams and Michael Norton The Case for Regifting Many think the move is shameful—but research suggests the problem is all in the regifter’s head. Illustration courtesy of The Wall Street Journal.Despite its pleasures, gift giving can be problematic. A recipient wants items A and B (say, a hat and gloves) yet receives items C and D (say, a scarf and mittens). Another recipient wants C and D, yet receives A and B. The solution seems simple: The two recipients can simply pass along the gifts they received to each other. The psychology, however, is more complex. People in a study published in the Journal of Consumer Behaviour, for instance, used such words as guilty, lazy, thoughtless and disrespectful in describing their feelings about regifting. Popular culture casts it as taboo, as well. An entire episode of “Seinfeld” highlights the stigma attached to giving away presents meant for ourselves. READ FULL ARTICLE IN THE WALL STREET JOURNAL Gabrielle Adams Gabrielle Adams conducts research on interpersonal dynamics and conflict resolution. A recent focus of her work has been on addressing workplace politics and resolving ethical transgressions through offender punishment, victim compensation, apologies, and forgiveness. She also studies prosocial behavior such as charitable donations and gift giving. Read full bio Related Content Gabrielle Adams Professor Spotlight: Gabrielle Adams News When it comes to social psychology, Professor Gabrielle Adams’s knowledge and experience belie her age.