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Equipping for Positive Change: Policy Advocacy for Nonprofit Leaders

Program Overview

Being an effective advocate has become an essential part of leadership in the nonprofit sector. With advances in technology and the increased participation in new media platforms, engagement between leaders from both the public and private sectors has become a necessary task. However, few have been trained to execute this critical role effectively. The policymaking process of the U.S. government, one based in the principles of federalism and democracy, is complex and confounding, but also accessible – with the proper set of knowledge and skills. Knowing the difference between educating government officials versus lobbying, how to galvanize the voices of your members, what types of tools to use for various audiences, and how to craft persuasive – and therefore successful – messages all can be learned. While the “recipe” for lobbying can be applied at any level of government, successful advocacy requires knowledge regarding pertinent data, policy research, strategic planning, grassroots organizing, and succinct and persuasive message development.  To address this gap, the Batten Foundation, in collaboration with the Center for Nonprofit Excellence, is designing a three-part workshop series to give nonprofit leaders the knowledge and skills for successful policy advocacy.


Impact & Outcomes

To address this gap, the Batten Foundation, in collaboration with the Center for Nonprofit Excellence, is designing a three-part workshop series to give nonprofit leaders the knowledge and skills for successful policy advocacy. Through lectures, group participation, individual and group activities participants will gain the following:

  • Knowledge
    • Understanding the basic structure of the U.S. government, including the characteristics of federalism and representative democracy
    • Distinguishing between advocacy and lobbying, and explaining the role of advocacy in our democracy
    • Explaining the nonprofit sector’s role in public policy advocacy and how it can strengthen our democracy
    • Identifying differences in advocacy at the local, state, and national levels
  • Skills
    • Acquisition of critical tools and strategies for successful advocacy
  • Networking
    • Engagement with peers at other regional nonprofit organizations

Program Type: Workshop

Program Fee: $400 per session - $1,050 for all three

Register individually for each session or all three and get a discount

CNE Member discount: $300 per session - $750 for all three 

Instructor: Brooke Lehmann, a lecturer at the Batten School as well as President of Childworks and Founding Partner of Capitol Works.

Mode of Instruction: online synchronous via zoom

"Equipping for Positive Change: Policy Advocacy for Nonprofit Leaders" is hosted by BattenX, the Batten School's executive education and lifelong learning initiative, in partnership with the Center for Nonprofit Excellence.