Charlottesville Works: Harnessing Social Networks to Promote Employment and Fight Poverty Jan 02, 2019 By Bala MullothStefano Rumi Charlottesville Works: Harnessing Social Networks to Promote Employment and Fight Poverty Ridge Schuyler believed that social networks were a unique and innovative way to fight poverty through sustainable employment opportunities. This case study describes how Ridge scaled up Charlottesville Works locally around a formalized social network model that connects unemployed individuals living under the federal poverty line to promising jobs through word-of-mouth, at little cost. The central decision point presented to students is how Ridge should scale Charlottesville Works, and the organizational changes that must be made. This case encourages students to critically examine alternative forms of social interventions and explore how informal processes can be formalized by an organization to fill information gaps in the job market and operational shortfalls in the social service sector. It also invites students to consider issues and obstacles that smaller social service providers face when confronted with both external growth and internal expansion. Sage Publishing Areas of focus Social Entrepreneurship Bala Mulloth Bala is a globally oriented educator and entrepreneur who has lived and worked in Asia, Europe and North America. Read full bio Stefano Rumi Related Content Bala Mulloth Defense Technological Innovation: Issues and Challenges in an Era of Converging Technologies Research Bala Mulloth and co-authors Bharat Rao and Adam Jay Harrison explore defense technological innovation in this new release in the New Horizons Innovation Management series. Innovation Tradecraft: Sustaining Technological Advantage in the Future Army Research For more than three years, the US Department of Defense (DoD) has been improving how it innovates in the face of rapid technological change. Dozens of departmental, service, and agency initiatives have emerged to address different aspects of the innovation problem. Two UVA professors developed an innovative new air-filtration venture. Then the pandemic hit. News In the latest installment of Batten’s expert chat series, Batten professor Bala Mulloth and Gaurav Giri, a professor in the department of chemical engineering, discussed how they’re pivoting their business venture to address the crisis. Batten’s Bala Mulloth Awarded $100,000 to Empower Students to Solve Global Problems in Air Pollution News Batten Professor Bala Mulloth and UVA Engineering Professor Gaurav Giri have been awarded $100,000 for their work to mobilize students to learn about and help address the global air pollution crisis.