Erika Franklin Fowler (Ph.D., University of Wisconsin – Madison) is Professor of Government at Wesleyan University where she directs the Wesleyan Media Project (WMP), which tracks and analyzes political advertising in real-time and local television news across the country.

Fowler specializes in large-scale analyses of political and health-related communication – from local media and campaign advertising in particular – in electoral and health policy settings, and her interdisciplinary work on the content and effect of messaging has been published in political science, communication, law/policy, and medical journals. She is also co-author of Political Advertising in the United States, and she has led WMP’s expansion into computational analyses of digital advertising.