July 2017 By Bala MullothBharat Rao Growth Strategies for an Indian IT Brand in Europe: The Case of Tata Consultancy Services - Hungary In this business case study, we aim to describe the growth and transformation of Tata Consultancy Services (TCS) in Hungary. TCS was originally an Indian IT company founded in 1968 and part of India’s prestigious Tata Group. It was a world leading technology consultancy, IT services and solutions and business process outsourcing organization-serving customers located in 51 countries across 6 continents. TCS’ first Global Delivery Center was established in Budapest, Hungary in February 2001. The aim of this center was to cater the needs of the global services market by providing near-shore services. It was specifically designed to cater to the needs of European companies looking for flexible and agile services such as those provided by Indian IT service providers along with a closer cultural fit. The case describes some of the unique characteristics of the Hungarian Center and the steps that the Tata senior management based in Budapest took to further the growth and development of the Center. Some of the potential teaching objectives of the case include a) Understanding the growth and evolution of the TCS brand; b) Fostering innovation and developing new initiatives within a large services global center; c) Managing the challenges and opportunities of a technology-based global delivery model, combined with a multi-location strategy. Bala Mulloth Bala Mulloth is an assistant professor at the Frank Batten School of Leadership and Public Policy. Mulloth is a globally oriented educator and entrepreneur and his work focuses on innovation and social entrepreneurship. Read full bio Bharat Rao Related Content Bala Mulloth Embedding responsible innovation in corporate strategy Research International Institute for Management Development (IMD) features an article by Bala Mulloth, Jill Kickul, and Tatiana Iakovleva in Sustainability, Sept. 2024. Mulloth and collagues explore the advantages of applying the responsible innovation (RI) framework beyond its origins in the social enterprise sphere. Wildrock: Empowering Social Connection and Play in Virginia's Blue Ridge Region Research In this case, we study the growth, evolution, and impact of Wildrock, a nonprofit organization that is helping improve the mental health and happiness of people in and around Charlottesville, Virginia, through access to nature and nature play. Wildrock was created by Carolyn Schuyler, a licensed clinical social worker, in response to increasing mental illness among young adults and a decrease in outdoor play among children. Professor Bala Mulloth and Team Close to Marketing Better-Filtering, More Comfortable Cloth Face Masks News Gaurav Giri and Batten assistant professor of public policy Balashankar Mulloth co-founded Hava, Inc. to develop technology with the potential to dramatically improve the air filtration efficiency and breathability of face masks. Designers and researchers join forces to imagine the home of the future News Batten’s Bala Mulloth and chemical engineering professor Gaurav Giri, co-founders of Hava Inc., are one of nine design teams commissioned to provide the public with a glimpse into the future of home furnishings and objects for a show titled Hybrid at the Powerhouse Museum in Sydney, Australia.
Bala Mulloth Bala Mulloth is an assistant professor at the Frank Batten School of Leadership and Public Policy. Mulloth is a globally oriented educator and entrepreneur and his work focuses on innovation and social entrepreneurship. Read full bio
Embedding responsible innovation in corporate strategy Research International Institute for Management Development (IMD) features an article by Bala Mulloth, Jill Kickul, and Tatiana Iakovleva in Sustainability, Sept. 2024. Mulloth and collagues explore the advantages of applying the responsible innovation (RI) framework beyond its origins in the social enterprise sphere.
Wildrock: Empowering Social Connection and Play in Virginia's Blue Ridge Region Research In this case, we study the growth, evolution, and impact of Wildrock, a nonprofit organization that is helping improve the mental health and happiness of people in and around Charlottesville, Virginia, through access to nature and nature play. Wildrock was created by Carolyn Schuyler, a licensed clinical social worker, in response to increasing mental illness among young adults and a decrease in outdoor play among children.
Professor Bala Mulloth and Team Close to Marketing Better-Filtering, More Comfortable Cloth Face Masks News Gaurav Giri and Batten assistant professor of public policy Balashankar Mulloth co-founded Hava, Inc. to develop technology with the potential to dramatically improve the air filtration efficiency and breathability of face masks.
Designers and researchers join forces to imagine the home of the future News Batten’s Bala Mulloth and chemical engineering professor Gaurav Giri, co-founders of Hava Inc., are one of nine design teams commissioned to provide the public with a glimpse into the future of home furnishings and objects for a show titled Hybrid at the Powerhouse Museum in Sydney, Australia.