Habitat for Humanity and the Mixed Income Housing Market in Charlottesville January 2018 By Bala MullothMatthew Ericson Habitat for Humanity and the Mixed Income Housing Market in Charlottesville This case addresses how the nonprofit, Habitat for Humanity, handled commercialization through mixed-revenue, mixed-income programming in Charlottesville, Virginia, USA. Four elements contributed to the successful adoption of mixed-revenue practices in the organization: the organization’s prior business model; its relationship with the private sector; its programming; and its ethos. Matthew Ericson