iThrive Games: Championing Responsible Innovation and Social Entrepreneurship in Games Sep 26, 2018 By Bala MullothSusan E. Rivers iThrive Games: Championing Responsible Innovation and Social Entrepreneurship in Games This case aims to study the growth, evolution, and social innovation of iThrive Games, a socially minded initiative that aims to create meaningful opportunities using technology for teens to enhance the knowledge, mindsets, and skills they need to thrive through development and across the continuum of mental disorder to wellness. iThrive’s focus has been on creating “meaningful games”?that is, games that promote health and well-being of teen players. Founded in 2014 by Dorothy Batten, President of DN Batten Foundation, the organization’s mission was to collaborate with game developers, partner with teens across the game development cycle (ideation to testing), and provide resources to foster teen thriving through gameplay. To do so, the organization took a unique social entrepreneurial approach. Drawing on a positive psychology framework and building the brand among key stakeholders including game developers, researchers, funders, youth, educators, and parents, the organization orchestrated a community dedicated to advancing the meaningful games field, and in doing so, have widespread impact. DARDEN BUSINESS PUBLISHING Areas of focus Social Entrepreneurship Bala Mulloth Bala is a globally oriented educator and entrepreneur who has lived and worked in Asia, Europe and North America. Read full bio Susan E. Rivers Related Content Bala Mulloth Innovation Tradecraft: Sustaining Technological Advantage in the Future Army Research For more than three years, the US Department of Defense (DoD) has been improving how it innovates in the face of rapid technological change. Dozens of departmental, service, and agency initiatives have emerged to address different aspects of the innovation problem. Charlottesville Works: Harnessing Social Networks to Promote Employment and Fight Poverty Research Ridge Schuyler believed that social networks were a unique and innovative way to fight poverty through sustainable employment opportunities. This case study describes how Ridge scaled up Charlottesville Works locally around a formalized social network model that connects unemployed individuals living under the federal poverty line to promising jobs through word-of-mouth, at little cost. Batten’s Bala Mulloth Awarded $100,000 to Empower Students to Solve Global Problems in Air Pollution News Batten Professor Bala Mulloth and UVA Engineering Professor Gaurav Giri have been awarded $100,000 for their work to mobilize students to learn about and help address the global air pollution crisis. Professor Spotlight: Bala Mulloth News Batten Professor Bala Mulloth thrives in different cultures. “I was born and raised in Mumbai, studied in New York City, then worked in Budapest, Hungary, and for the past four years, I have lived in Charlottesville,” said the professor of Social Entrepreneurship.