iThrive Games: Championing Responsible Innovation and Social Entrepreneurship in Games Sep 26, 2018 By Bala MullothSusan E. Rivers iThrive Games: Championing Responsible Innovation and Social Entrepreneurship in Games This case aims to study the growth, evolution, and social innovation of iThrive Games, a socially minded initiative that aims to create meaningful opportunities using technology for teens to enhance the knowledge, mindsets, and skills they need to thrive through development and across the continuum of mental disorder to wellness. iThrive’s focus has been on creating “meaningful games”?that is, games that promote health and well-being of teen players. Founded in 2014 by Dorothy Batten, President of DN Batten Foundation, the organization’s mission was to collaborate with game developers, partner with teens across the game development cycle (ideation to testing), and provide resources to foster teen thriving through gameplay. To do so, the organization took a unique social entrepreneurial approach. Drawing on a positive psychology framework and building the brand among key stakeholders including game developers, researchers, funders, youth, educators, and parents, the organization orchestrated a community dedicated to advancing the meaningful games field, and in doing so, have widespread impact. DARDEN BUSINESS PUBLISHING Areas of focus Social Entrepreneurship Bala Mulloth Bala is a globally oriented educator and entrepreneur who has lived and worked in Asia, Europe and North America. Read full bio Susan E. Rivers Related Content Bala Mulloth Defense Technological Innovation: Issues and Challenges in an Era of Converging Technologies Research Bala Mulloth and co-authors Bharat Rao and Adam Jay Harrison explore defense technological innovation in this new release in the New Horizons Innovation Management series. Innovation Tradecraft: Sustaining Technological Advantage in the Future Army Research For more than three years, the US Department of Defense (DoD) has been improving how it innovates in the face of rapid technological change. Dozens of departmental, service, and agency initiatives have emerged to address different aspects of the innovation problem. Two UVA professors developed an innovative new air-filtration venture. Then the pandemic hit. News In the latest installment of Batten’s expert chat series, Batten professor Bala Mulloth and Gaurav Giri, a professor in the department of chemical engineering, discussed how they’re pivoting their business venture to address the crisis. Batten’s Bala Mulloth Awarded $100,000 to Empower Students to Solve Global Problems in Air Pollution News Batten Professor Bala Mulloth and UVA Engineering Professor Gaurav Giri have been awarded $100,000 for their work to mobilize students to learn about and help address the global air pollution crisis.