Betty Shotton

Leadership Consultant, LIFTOFF LEADERSHIP & Berkana Consulting Group

Betty Shotton is the CEO and owner of Liftoff Leadership ( ) & a Partner with Berkana Consulting Group in Asheville, NC. Her business career started at Altria in Richmond, Va where she was an Internal Consultant responsible for organizational design, development and succession planning. She moved into Human Resource management and experienced the full breadth of human resource responsibilities including labor relations, compensation and employment.  

With a move to the Outer Banks of North Carolina, Betty became the founder and CEO of several recognized companies in vacation rentals and aviation. The largest and most successful of her endeavors was sold on the NYSE as ResortQuest International and is now part of Wyndham Worldwide.

Betty was instrumental in establishing commercial air service to the OuterBanks of North Carolina with two airlines; SouthEast Air and Sea Air. She also served on the board of Cape Air out of Barnstable, Massachusetts and supported their establishment of scheduled service to her community.

Today Betty is an active consultant to executives and leaders with an emphasis on strategy, succession planning, individual coaching and leadership challenges. She is an accomplished leadership author and speaker, keynoting conferences and conventions nationwide.

Betty holds a BA from the University of Virginia. She studied at the Graduate Business School of William & Mary, and completed her MBA at Virginia Commonwealth University in Richmond, Virginia.

Betty is an ATP Pilot with commercial privileges. She serves as Co-Chair of The Advisory Board at The Batten School of Leadership and Public Policy at The University of Virginia.