Revitalizing the Yamuna River: Social Entrepreneurship Approaches August 2018 By Bala MullothBharat Rao Revitalizing the Yamuna River: Social Entrepreneurship Approaches New Delhi, India’s capital city, with a population of almost twenty-two million faces a daunting challenge: Its sacred river, the Yamuna, is one of the most polluted in the world. In fact, within the city limits, the Yamuna is primarily constituted by treated and untreated sewage and other toxic effluents. The water is rendered “dead” with zero oxygen, thus posing serious health hazards to the citizens of New Delhi. Might there be a way to cleanup and revitalize the river plain using social entrepreneurial approaches? In this paper, we propose to study the key ingredients required for creating and nurturing a social entreprenurship and innovation based ecosystem in the region. The methodology employed is qualitative in nature and draws on evidence based on interpretative interviews as well as direct and indirect observations. Using case examples of five socially driven ventures in the region, we examine how they they impact the local community in a manner that opens up new frontiers for positive social change. In doing so, these social entrepreneurs create value by introducing technology innovations that solve problems, while creating new opportunities for organizations and communities involved with the Yamuna river cleanup efforts. 2018 Proceedings of PICMET '18: Technology Management for Interconnected World Bala Mulloth Bala is a globally oriented educator and entrepreneur who has lived and worked in Asia, Europe and North America. Read full bio Bharat Rao Related Content Bala Mulloth Innovation Tradecraft: Sustaining Technological Advantage in the Future Army Research For more than three years, the US Department of Defense (DoD) has been improving how it innovates in the face of rapid technological change. Dozens of departmental, service, and agency initiatives have emerged to address different aspects of the innovation problem. Charlottesville Works: Harnessing Social Networks to Promote Employment and Fight Poverty Research Ridge Schuyler believed that social networks were a unique and innovative way to fight poverty through sustainable employment opportunities. This case study describes how Ridge scaled up Charlottesville Works locally around a formalized social network model that connects unemployed individuals living under the federal poverty line to promising jobs through word-of-mouth, at little cost. Batten’s Bala Mulloth Awarded $100,000 to Empower Students to Solve Global Problems in Air Pollution News Batten Professor Bala Mulloth and UVA Engineering Professor Gaurav Giri have been awarded $100,000 for their work to mobilize students to learn about and help address the global air pollution crisis. Professor Spotlight: Bala Mulloth News Batten Professor Bala Mulloth thrives in different cultures. “I was born and raised in Mumbai, studied in New York City, then worked in Budapest, Hungary, and for the past four years, I have lived in Charlottesville,” said the professor of Social Entrepreneurship.