Using Strategic CSR to Achieve the Hybrid Middle Ground in Social Entrepreneurship: The Case of Telenor Hungary Nov 07, 2015 By Bala MullothPeter Hardi Using Strategic CSR to Achieve the Hybrid Middle Ground in Social Entrepreneurship: The Case of Telenor Hungary To be considered a socially entrepreneurial organization today requires achieving what can be termed a “hybrid middle ground” equilibrium, comprising of economic as well as social sustainability. This middle ground requires some blend of both business and social commitments. In this paper, we use the case of Hungary’s second ranked mobile operator, Telenor Hungary to illustrate an example of a company that is moving to the hybrid middle ground by transitioning from a for-profit company to a socially responsible business using the concept of strategic CSR. In this line of thinking, the organization explicitly supports programs and initiatives that have a direct link to the core business and bring operational and/or financial advantages for the company, while creating a positive social and/or environmental impact. The important lessons learned from the company transition are also discussed. International Journal of Social, Management, Economics and Business Engineering International Journal of Social, Management, Economics and Business Engineering Areas of focus Social Entrepreneurship Bala Mulloth Bala Mulloth is an assistant professor at the Frank Batten School of Leadership and Public Policy. Mulloth is a globally oriented educator and entrepreneur and his work focuses on innovation and social entrepreneurship. Read full bio Peter Hardi Related Content Bala Mulloth Embedding responsible innovation in corporate strategy Research International Institute for Management Development (IMD) features an article by Bala Mulloth, Jill Kickul, and Tatiana Iakovleva in Sustainability, Sept. 2024. Mulloth and collagues explore the advantages of applying the responsible innovation (RI) framework beyond its origins in the social enterprise sphere. Wildrock: Empowering Social Connection and Play in Virginia's Blue Ridge Region Research In this case, we study the growth, evolution, and impact of Wildrock, a nonprofit organization that is helping improve the mental health and happiness of people in and around Charlottesville, Virginia, through access to nature and nature play. Wildrock was created by Carolyn Schuyler, a licensed clinical social worker, in response to increasing mental illness among young adults and a decrease in outdoor play among children. Professor Bala Mulloth and Team Close to Marketing Better-Filtering, More Comfortable Cloth Face Masks News Gaurav Giri and Batten assistant professor of public policy Balashankar Mulloth co-founded Hava, Inc. to develop technology with the potential to dramatically improve the air filtration efficiency and breathability of face masks. Designers and researchers join forces to imagine the home of the future News Batten’s Bala Mulloth and chemical engineering professor Gaurav Giri, co-founders of Hava Inc., are one of nine design teams commissioned to provide the public with a glimpse into the future of home furnishings and objects for a show titled Hybrid at the Powerhouse Museum in Sydney, Australia.
Bala Mulloth Bala Mulloth is an assistant professor at the Frank Batten School of Leadership and Public Policy. Mulloth is a globally oriented educator and entrepreneur and his work focuses on innovation and social entrepreneurship. Read full bio
Embedding responsible innovation in corporate strategy Research International Institute for Management Development (IMD) features an article by Bala Mulloth, Jill Kickul, and Tatiana Iakovleva in Sustainability, Sept. 2024. Mulloth and collagues explore the advantages of applying the responsible innovation (RI) framework beyond its origins in the social enterprise sphere.
Wildrock: Empowering Social Connection and Play in Virginia's Blue Ridge Region Research In this case, we study the growth, evolution, and impact of Wildrock, a nonprofit organization that is helping improve the mental health and happiness of people in and around Charlottesville, Virginia, through access to nature and nature play. Wildrock was created by Carolyn Schuyler, a licensed clinical social worker, in response to increasing mental illness among young adults and a decrease in outdoor play among children.
Professor Bala Mulloth and Team Close to Marketing Better-Filtering, More Comfortable Cloth Face Masks News Gaurav Giri and Batten assistant professor of public policy Balashankar Mulloth co-founded Hava, Inc. to develop technology with the potential to dramatically improve the air filtration efficiency and breathability of face masks.
Designers and researchers join forces to imagine the home of the future News Batten’s Bala Mulloth and chemical engineering professor Gaurav Giri, co-founders of Hava Inc., are one of nine design teams commissioned to provide the public with a glimpse into the future of home furnishings and objects for a show titled Hybrid at the Powerhouse Museum in Sydney, Australia.