Incorporating Legislative Effectiveness into Nonmarket Strategy: The Case of Financial Services Reform and the Great Recession Mar 02, 2015 By Craig VoldenAlan E. Wiseman Incorporating Legislative Effectiveness into Nonmarket Strategy: The Case of Financial Services Reform and the Great Recession The field of nonmarket strategy has expanded rapidly over the past 20 years to provide theoretical and practical guidance for managers seeking to influence policymaking. Much of this scholarship has built directly on spatial and “pivotal politics” models of lawmaking. While extremely helpful at identifying crucial targets for lobbying, these models treat all policymakers as identical in their abilities to advance legislative agenda items through various policymaking hurdles. We build upon these earlier models, but include policymakers who vary in their relative effectiveness at advancing measures through the legislative process. We identify how the implications of our model deviate from those of conventional (pivotal politics) analyses. We then present an empirical strategy for identifying effective lawmakers in the United States Congress, and illustrate the utility of this approach for managers developing nonmarket strategies in legislative institutions, relying on the case of banking and financial services reforms between 2008 and 2011. Advances in Strategic Management Advances in Strategic Management Craig Volden Craig Volden is a professor of public policy and politics at the University of Virginia, with appointments in the Frank Batten School of Leadership and Public Policy and the Department of Politics. He studies the politics of public policy, with a focus on what policy choices arise within legislative institutions and within American federalism. He is founder and co-director of the Center for Effective Lawmaking. Read full bio Alan E. Wiseman Related Content Craig Volden Legislative Effectiveness, Progressive Ambition, and Electoral Success Research The Primary Path for Turning Legislative Effectiveness into Electoral Success Research Effective lawmakers are the workhorses of the US Congress, yet we know little about the electoral payoffs of their efforts. Are effective lawmakers better at warding off challengers in the next election? Do they win at a greater rate? Improving Expertise of Congressional Staff News In an op-ed published in The Messenger, Craig Volden and Alan E. Wiseman of the Center for Effective Lawmaking write that without proper career training for congressional staffers, expertise gaps on Capitol Hill will continue to be problematic. Bipartisanship the “secret sauce” for effective lawmaking, despite rising polarization in Congress News Despite perceptions that Congress is dominated by partisan interests, a new study from the Center for Effective Lawmaking -- co-directed by Batten professor Craig Volden -- finds that legislators who draw in cosponsors from both sides of the aisle are more effective.