Incorporating Legislative Effectiveness into Nonmarket Strategy: The Case of Financial Services Reform and the Great Recession Mar 02, 2015 By Craig VoldenAlan E. Wiseman Incorporating Legislative Effectiveness into Nonmarket Strategy: The Case of Financial Services Reform and the Great Recession The field of nonmarket strategy has expanded rapidly over the past 20 years to provide theoretical and practical guidance for managers seeking to influence policymaking. Much of this scholarship has built directly on spatial and “pivotal politics” models of lawmaking. While extremely helpful at identifying crucial targets for lobbying, these models treat all policymakers as identical in their abilities to advance legislative agenda items through various policymaking hurdles. We build upon these earlier models, but include policymakers who vary in their relative effectiveness at advancing measures through the legislative process. We identify how the implications of our model deviate from those of conventional (pivotal politics) analyses. We then present an empirical strategy for identifying effective lawmakers in the United States Congress, and illustrate the utility of this approach for managers developing nonmarket strategies in legislative institutions, relying on the case of banking and financial services reforms between 2008 and 2011. Advances in Strategic Management Advances in Strategic Management Craig Volden Craig Volden is a professor of public policy and politics, with appointments in the Frank Batten School of Leadership and Public Policy and the Woodrow Wilson Department of Politics. Volden is also the Co-Director of the Center for Effective Lawmaking. He studies legislative politics and the interaction among political institutions, including within American federalism. Read full bio Alan E. Wiseman Related Content Craig Volden Spatial Models of Legislative Effectiveness Research Spatial models of policymaking have evolved from the median voter theorem through the inclusion of institutional considerations such as political parties, committees, and various voting and amendment rules. Such models, however, implicitly assume that no policy is more effective than another at solving public policy problems and that all proposers are equally capable of advancing proposals. Party Calls and Reelection in the US Senate Research Minozzi and Volden advance the idea that a substantial portion of partisan voting activity in Congress is a simple call to unity that is especially easily embraced by ideological extremists. If correct, Minozzi and Volden’s findings should extend from the House to the Senate, despite differences in institutional structures and in tools at the disposal of party leaders across the two chambers. Volden Discusses New Book on ‘New Books Network’ Podcast News Batten’s Craig Volden discusses his new book, "Why Bad Policies Spread (And Good Ones Don't)" with Ursula Hackett, Senior Lecturer in Politics at Royal Holloway, University of London. Why Do Bad Policies So Often Spread But Good Ones Don’t? News In their new book "Why bad policies spread (and good one’s don’t)," Batten's Craig Volden and Charles R. Shipan draw from a wide range of policy domains to examine whether states learn from another to improve the spread of good or effective policies, which policies spread for which reasons and which conditions lead to good or bad policies to spread, among other core questions.