Faculty & Research Published Research Research (-) Social Psychology Facet Area of Focus - Research Eileen Chou Sophie Trawalter Benjamin Converse Gabrielle Adams Christopher J. Ruhm Frederick P. Hitz John Holbein Richard Bonnie (-) Noah Myung Facet People - Research Facet UVA Partner - Research Published Research Social Psychology Once bitten, twice shy: The negative spillover effect of seeing betrayal of trust. Authors: Eileen Chou, Noah Myung, Dennis Y. Hsu Our research demonstrates that people who had perceived a recent betrayal were significantly less likely to trust a new entity that shared nominal group membership with the previous trust transgressor. By systematically investigating whether, why, and to what extent betrayal spillover can subsequently contaminate trust development, we present a robust account of the downstream economic and behavioral consequences of observing others who have been betrayed by a similar entity, particularly in the context of charitable organizations. Learn more
Published Research Social Psychology Once bitten, twice shy: The negative spillover effect of seeing betrayal of trust. Authors: Eileen Chou, Noah Myung, Dennis Y. Hsu Our research demonstrates that people who had perceived a recent betrayal were significantly less likely to trust a new entity that shared nominal group membership with the previous trust transgressor. By systematically investigating whether, why, and to what extent betrayal spillover can subsequently contaminate trust development, we present a robust account of the downstream economic and behavioral consequences of observing others who have been betrayed by a similar entity, particularly in the context of charitable organizations. Learn more